Added: Viola Blay - Date: 15.12.2021 16:05 - Views: 27959 - Clicks: 8212
The challenge was major category erosion: men in China could no longer see past the inconvenience of wet shaving preparation, shave, washdriving Simply put, we needed to give men a better reason to wet shave. Featuring a pair of identical twin brothers, we invited 40 women to vote whom they found to be more attractive; concluding that men became more desirable just by being seen wet shaving. We had 3 aggressive objectives: 1.
Surpass success of best-in-class launch of Gillette Fusion, in reach and participation 2. Stunt year-on-year growth of the dry shaving category 3.
A multi-city qualitative research was devised to identify our opportunity. Nov We got the twins to shave side-by-side; one with wet, one with dry; inviting 40 women to vote who was sexier.
Posting the clip on her social platform sit became a meme overnight. For men in China, wet shaving razors was an utterly inconvenient chore. We uncovered a secret about wet shaving: Chinese women find it an extremely sexy act to watch.
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Gillette women sexy
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Gillette Venus Extra Smooth Purple Women's Razor Blade Refills, 4 Ct